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What is the biggest trend in video advertising in 2023?

What is the biggest trend in video advertising in 2023?

Businesses, companies, artists, and retailers in New York City all know one thing: using video to advertising in 2023 is essential! Video content, style, and use have evolved fast and furiously over the past few years. What might have been useful three years ago could be a detriment to a business in 2023 and beyond. 

One of the important trends that studios such as Lorray Digital Video carefully track is the trend in video advertising so that we can offer our clients the best, most reliable forms of video to enhance their advertising model.

The biggest trend in video advertising in 2023 is the rise of short-form videos. Short-form videos are defined as 60 seconds or less in length. They are popular on social media platforms like TikTok, Instagram Reels, and YouTube Shorts. Short-form videos are easy to consume and share and a great way for brands to reach a large audience quickly.

Here are some of the benefits of using short-form video advertising:

They are easy to consume

People are more likely to watch a short video than a long one.

They are shareable

People are more likely to share short videos with their friends and followers.

They are cost-effective

Short-form video ads are often less expensive than traditional TV or print ads.

Short-form video is the way to go if you want to reach a large audience with your video advertising. 

Here are some tips for creating effective short-form video ads:

Keep your videos short and to the point

People have short attention spans, so make sure your videos are at most 60 seconds.

* Use eye-catching visuals.

 People are more likely to watch a video if it is visually appealing.

* Use strong calls to action. 

Tell people what you want them to do after watching your video, such as visiting your website or signing up for your email list.

These trends are expected to impact the video advertising landscape in 2023 significantly. By staying up-to-date on the latest trends, you can ensure that your video advertising campaigns are effective and reach your target audience.

Now, businesses are still waiting to be able to handle video content production! While some businesses may have social media managers and staff that try to keep up, we encourage businesses to reach out to us at Lorray Digital Video, where our sole purpose is to create a compelling and engaging video that tracks the current trends in 2023. Our video production process in new york city is designed to meet the unique needs of businesses in the area and provide them with high-quality video content to help them stand out in the crowded digital landscape.

Ray was great to work with, he was very understanding of the challenges we faced to set up the interview we needed to capture. Once there, he led the interview and helped to get great insights on tape. Always was quick to respond to questions, and he delivered the final footage quickly too. Thanks, Ray!

Kevin F.
It has been a pleasure working with Ray on a conference we had in New York. He has been very responsive, punctual, a real professional. I would strongly recommend Lorray Digital Media on behalf of Valoso and we would definitely consider him for any future videography project.

Brandy D.
I needed a corporate video completed within six weeks to meet a deadline and also had to stay within budget. Ray and Dave did a fantastic job and delivered on time. They were extremely professional and were quick to respond to all questions we had during the process. We were really pleased with the outcome and will absolutely hire them again!