If you have a product or a service or just need to reach a broader audience, you probably wonder if video is the way to go. Whether in New York City or a rural community in Nebraska, internet marketing is essential, and you can’t do it alone with a website and a Facebook account! At Lorray Digital Video, a premier Digital Video New York City service provider, we are keenly aware of how important video is to internet marketing, and that’s not just guessing; that’s based on actual research! So here is what the experts have to say about it.
According to Cisco, 82% of global internet traffic in 2022 came from video streaming or downloads. This is up from 70% in 2020 and is expected to reach 87% by 2023. The growth of video traffic is driven by several factors, including the increasing popularity of online video platforms such as YouTube, Netflix, and Hulu; the rise of mobile devices, which are well-suited for watching videos; and the growing availability of high-speed internet connections.
Video content’s popularity is also driven by the fact that it is a more engaging and immersive form of media than text or images. Videos can tell stories, educate viewers, and entertain them in ways other media forms cannot. As a result, video is becoming increasingly important for businesses and organizations that want to reach and engage their target audiences.
Here are some of the reasons why video content is so popular:
* Video is more engaging than text or images.
Videos can tell stories, educate viewers, and entertain them in ways other media forms cannot.
* Video is more shareable than text or images
. People are more likely to share videos with their friends and family than they are to share text or images.
* Video is more effective at driving sales.
Studies have shown that videos can increase sales by up to 80%. That is both for those who are selling products or services.
If you are looking to reach and engage your target audience, video content is a powerful tool that you should consider using. While some may try to do video themselves, it pays great dividends to use the services of experts who understand how to craft a video best to meet specific objectives and need. That’s where Lorray Digital Video can be of great service – whether you are here in NYC or across the globe in Australia!