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What can video do for small businesses in New York City?

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What can video do for small businesses in New York City?

It’s tough being a small business owner in NYC! Everything is more expensive – from taxes to rent to salaries and benefits. Small business owners also face a very competitive market – everyone is vying for that same small slice of the pie! There are ways that small business owners can gain the advantage, and the one way that Lorray Digital Video Production Company in New York City can help this most is through what we do best: creating video! Small business owners use video to build brand awareness. Video Marketing Services New York City

Video is a great way to introduce a small business to potential customers and let them get to know the brand. Video can also help small business owners generate leads by creating videos that showcase products or services, explain how to help customers, or even share interesting and informative content. The video helps to drive up sales!

This happens when your video promotes your product or services, offers discounts, or gives people a great reason to buy from you! Using video can improve customer service as well. When people can get the help they need from you quickly and easily, they’re more likely to be happy with your business and return for more. Finally, when small business owners use video, they create increased engagement. People watching your videos are likelier to comment, like, and share them.

This helps to get your brand in front of more people and build buzz around your business. Not everyone can create video content, so we’re here to help. Lorray Digital Video Production in New York City has created over 2,000 videos for clients over the last dozen years – most of those clients are right here in New York City! We have worked with various small businesses – from restaurants to small retail shops, online custom wardrobe services, product developers, and health supplements.

What they all have in common – what they all need – is a video that the consumer can view and hear to help promote, capture, and finalize sales of products and services. With the ability to maximize internet use, it is no longer the broadcast medium necessary! Online distribution is inexpensive and far-reaching!

You can target local markets, national markets, or even global markets. Your own needs, goals, and objectives only limit it. Don’t get left behind – contact us today to see how we can help your business. We offer a free, no-obligation, no-pressure consultation to answer your questions and provide expert advice, even if you do not employ us for your project, so please, don’t hesitate to get in touch today!

Frequently Ask Questions:

Q1: Why should small businesses in New York City consider using video for marketing?

A1: Video has become an incredibly powerful tool for small businesses to promote their products or services. It allows businesses to engage with their target audience more effectively, increase brand awareness, and drive conversions. In a city like New York, where competition is high, video can help businesses stand out from the crowd and capture the attention of potential customers.

Q2: How can video help small businesses in New York City reach a larger audience?

A2: Video content is likelier to go viral and be shared across social media platforms. Small businesses can extend their reach beyond their immediate network by creating compelling and shareable videos. This can help them attract a larger audience, including potential customers in New York City and beyond.

Q3: What videos can small businesses create to promote their products or services?

A3: Small businesses can create various videos, depending on their goals and target audience. Some common types of videos include product demonstrations, customer testimonials, behind-the-scenes footage, explainer videos, and promotional videos. These videos can be shared on websites, social media platforms, email newsletters, and video hosting platforms like YouTube.

Ray was great to work with, he was very understanding of the challenges we faced to set up the interview we needed to capture. Once there, he led the interview and helped to get great insights on tape. Always was quick to respond to questions, and he delivered the final footage quickly too. Thanks, Ray!

Kevin F.
It has been a pleasure working with Ray on a conference we had in New York. He has been very responsive, punctual, a real professional. I would strongly recommend Lorray Digital Media on behalf of Valoso and we would definitely consider him for any future videography project.

Brandy D.
I needed a corporate video completed within six weeks to meet a deadline and also had to stay within budget. Ray and Dave did a fantastic job and delivered on time. They were extremely professional and were quick to respond to all questions we had during the process. We were really pleased with the outcome and will absolutely hire them again!